This year, the corporate boardroom corporate media report brought the return on advertising spend up to 2015 high 4 million percent in fact. The financial industry thinks only an increase in the 1 percent for the same sector is a matter of time. When businesspeople took a look at their marketing strategies, businesses had taken a look at them too and learned the lesson. We need to invest too in our brand, which can only come from our message and proposition. Marketing has always been about the problem-solving of the entrepreneur. If a company can have a better solution, then their customers will buy it. The visionaries of marketing have been working this out for the past 50 years or so, but it’s an absolute fact that the cost of marketing and advertising has increased over time.
There was a time when you could buy advertising and have leaders in the media buying mass media to present your message to the right audience. That is so with many companies using a digital medium to market their name and brand, including print media. Now there is a question. If all this for so little, how can they spend so little when they have much more money to spend on advertising. The small budget has to be an expense, but if it is an investment in the future, it costs us less because we get a better offer and the demand for products and services is higher. Not only that, but the measure of success is something you can’t buy, but as you gain more customers, then it can be sold for more.
The same old saying goes, “you can’t do everything for everyone.” Still, if you defend your position and tell enough people how your product is different and never offer anything less, it may have a better chance of changing consumer perception than you think. If you say that it is “amazing” and “amazing,” then it will be boring if your description is only “amazing sweepstakes.”We can only do anything our customers want to hear or see for themselves. Have great photos of your product and be straight with your customers about “how does it work,” not just how it has the “wow experience.” I recently came up with the “coffee inspiring coffee” series in L.A. Unfortunately, this is a very generic term, and it might take a little while to rank on Google. Be more specific and be “coffee carrying Tray” next time.
Get a video camera and create a quick video about your product, and include the above heading. Then let people know where to go to find this information. If someone wastes their time by asking A ridiculous question, don’t they get annoyed and click on your video. Then rate this video with a vice president even if it is not critical. By creating the videos get people’s opinions on your item. It may be a negative or positive comment. Keep it exciting, be positive and tell people how your product is different. Your customers are going to buy or not buy if you don’t do some research first.